Centaur 21, mute, United States, 2014
Yefeng Wang is a new media artist. He was born in 1984, in Shanghai, China. He received his MFA in Art and Technology Studies at the School of the Art Institute of Chicago in 2011. He currently teaches in the Art Department and leads the Digital Media Program at Rhode Island College as an Assistant Professor. He actively pursues his artistic career internationally, and continues think and work critically across the medias among Experimental 3D, video, and installation.
“Centaur 21” is a made-up automobile brand. The 3D animation of the project mimics the modern automobile commercials on public billboard. For this fake brand, I promote “Centaur 21”, a family of bizarrely designed automobiles that combine my digital avatar with popular cars. In the work, I project myself onto this product and re-contextualize it to 21st Century consumerism, and play both an image-producer and consumer of digital visual culture.