Primus Tempus, 5.17 min, Finland, 2014
Azar Saiyar is a filmmaker and media artist working with documentaries, experimental films and video art as a scriptwriter, director and film editor since 2003. In her work she use different filmic styles and techniques. She is interested in the borders of identity – the traces of other people, our cultures and daily routines in us. In her artistic work she focus on our ability to share and understand each other. What kind of experiences can be shared and to what limit?
Reorganized fragments of television commercials give birth to an illusion that is separate from the originals. The images are still enchanting and appealing – but lack a direct connection to the product. The reason and interpretation becomes more vague and open.