Donna Verheijden

Land of Desire – Happy is the New Black, 18:00 min, Color, Stereo, Netherlands, 2016

Donna Verheijden(1989, Netherlands) lives and works as a visual artist in Amsterdam. She was educated as a graphic designer at ArtEZ and holds a Master’s from the Sandberg Institute. In her iconic short films, she combines historical material from vintage Hollywood films with found footage and her own shots of everyday life.

It all starts with desire. Marketeers create behavioural profiles that reveal more about us than our DNA does – by tracking our desires using metadata retrieved from apps, social media and websites. Land of Desire questions our increasingly consumerist society and desire-driven media landscape. To what behaviour does desire lead us?

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