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SERBEIKO APSOLUTNO 0000 | video installation/documentation, RS, 2000

SERBEIKO is a video installation which represents a strong association of reading of times. It is an authentic interpretation of social circumstances in Yugoslavia/Serbia. At the same time this video installation emphasizes an ironic perspective on the absolutely exact (Serbian) time. As a direct associative connection of the precise control of time, the well known logotype of the famous Japanese company SEIKO was taken as a basic platform for the name of the installation. The name SEIKO was visually transformed into SERBEIKO – this enabled perseverance of the sound association of the title of the installation in relation to the original sample. As a metaphor of an absolutely real fact (arf), in this video installation computer and graphic animation of the clock-image taken from the state television broadcasting – RTS (Radio Television of Serbia) is used.