Brief History

Yugoslav Association for Video Art VIDEOMEDEJA (registered February 2nd 1998) and the Association of Independent projects – Apostrophe, in 1996 triggered International summit of female video – VIDEOMEDEJA, where only women authors could participate in the competition program. The program editor from that time, Balint Sombati, in 1999 introduces the male authors in the program of VIDEOMEDEJA. From 1998 to 2000, Director of the Festival and President of the Association was Vera Kopicl that voluntarily withdrew from her positions after 2000, and suggests Ivana Sremčević for President of the Association. One year later, in 2001, for the Festival Director and President of the Yugoslav Association for Video Art VIDEOMEDEJA was elected Ivana Sremčević. That same year, the concept of the Festival VIDEOMEDEJA was changed and male authors were aloud to compete for the competition part of the festival program. Since then, the festival has been open to all, regardless of gender difference that previously existed. The only limitations were, and still are, that works of art must be from the last two years in relation to the year of the entry call for VIDEOMEDEJA and selection committee will not take into consideration the works that contain abusive or offensive messages or content.

On our website, under the link ARCHIVE, you can find a list of names of contributors and expert team that was responsible for the organization and production of each edition of the Festival. Here you can view complete festival program (only for the years in which the program catalogs were digitalized), and also a list of all the artists who participated, both in competition program and in a special program.

Under the link ABOUT US, under TEAM, you can see the current active members of the Association VIDEOMEDEJA.


International Video Festival VIDEOMEDEJA is basic activity of the Video Art Association VIDEOMEDEJA. This is an annual non-profit event lasting for a few days.

Festival consists of the competitive program and various accompanying programs which, depending on the current productions and conception, happens on the different locations in Novi Sad and elsewhere.

The program is divided into several basic segments which are depending on the current concept developed in other, smaller parts:
• Exhibition of current media projects: video installations, sound installations, interactive installations, objects, hybrid forms, url projects and applications.
• Projections of videos and experimental films produced in the last 2 years
• Audio-visual concert
• Presentations and programs by invitation
• Selection of “Made in Serbia”

As part of the program, festival focuses on art projects that combine images and sound, advanced communication, objects, in a symbiotic or avant-garde style; of videos, documentaries and short films, digital animation, media installations, interventions in the exhibition area, interactive and robotic objects, url projects, open source applications, live audiovisual performances, electronic music, advanced technologies in artistic practice.

Accompanying programs are realized in forms of projections, installations, performances and TV shows broadcasted on both local and national TV stations.

All works within festival categories produced in last 2 years could be nominated for the competitive selection, which is curated by Selection Committee. All the applicants have to submit the entry form.

International Jury selects the best works for the following awards:
Sphinx Award is for the best Video.
Bogdanka Poznanovic Award is for the best Media Installation, Live piece, Software, URL.
Lunartis Award is for the best graduate film

Depending on the design of the program sometimes there’s Audience Award.

Renowned artists, prominent critics, theoreticians, producers, distributors and journalists from all over the world are regular guests of the Festival.
The festival is being distributed and promoted in the form of presentations, promotional catalogs, Internet, different mass media in Serbia and abroad.

Festival objectives:

Presentation of the latest video works and new media projects and promotion of innovative artistic forms
Contribution to the development of visual arts production and theory
International cooperation, encouraging intercultural dialogue
Education of students, affirmation of young artists
Raise of the technological literacy of the local surrounding
Promotion of new cultural strategies in relation to the cultural establishment
Demystification of new media and new technologies
Presentation of the new concept of media campaign



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