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Festival of video creativity in New Media

A Laboratory for the Visual Future – a meeting point for artists and ideas from around the globe.

Videomedeja is a festival of contemporary art, digital media, and experimentation. It’s not just a showcase of video works – it’s a space where worlds collide, merge, and are born anew through screen, pixel, sound, code, and movement.

Held in Novi Sad, the festival gathers artists from around the world who push the boundaries of video, animation, interactive art, and technology. The audience doesn’t come just to watch – but to feel, reflect, and experience.

Some works are gentle and poetic, others direct and provocative – but all speak the language of today, transcending the boundaries of media, genre, and culture.

Videomedeja is a gallery, a cinema, and a lab all in one. A place where art meets the future.

All festival programs are free and open to the public. Welcome.

Ambivalent Identity 2025

The world is tearing at the seams: rights are revoked under the guise of law, freedoms are tightened with barbed wire, and voices are being silenced.
The contemporary world offers no stability, only constant overflow – between the real and the virtual, freedom and control, rights and restrictions. Structures fracture from within, and the boundaries between opposites grow porous. Concepts lose their sharpness, roles shift, and positions that once seemed clear now mirror each other in a cracked reflection.

In such a world, art does not seek refuge. It does not pretend to know, nor to resolve. Instead, it moves into tensions, contradictions, and fractures. It breaks with binaries and enters the space in between: undefined, hybrid, ambivalent.

Where civilization loses its compass and language becomes imprecise, art takes the risk. The construction of identity becomes an act of resistance. And every ambivalence — a new form of expression.

The fly is watching you — mind where you step!

Videomedeja Medialab

Videomedeja Medialab marks a significant step in the international expansion of video art. This new platform offers free access to a rich collection of video art, including experimental films, animations, digital artworks, interactive projects, and documentaries on the development of video art and new media.

A Free Book for All

"VIDEOMEDEJA - a quarter of a century - from video to media transformations”

The monograph dedicated to the twenty-fifth anniversary of the International Media Art Festival – Videomedeja – in addition to basic information about the festival, provides an insight into the historical development of video art.

Among the participants in the book and film are: Aleksandar Davić, Želimir Žilnik, Čedomir Vasić, Mileta Poštić, Zoran Naskovski, Kathy Rae Huffman, Damon Mohl, Martijn Veldhoen, Piotr Krajewski, Kathrin Becker, Robert Arnold, Jean-Gabriel Périot, Anouk De Clercq, Sylvia Winkler, Stephan Köperl, Christl Baur with an authored text “Ars Electronica and the evolution of expanded animation,” and others.

Video restArt

The documentary film “Video restArt,” by Ivana Sremčević Matijević, lasting 30 minutes, explores five decades of video art in correlation with a quarter century of Videomedeja’s existence.

This Videomedeja video production presents a diverse spectrum of thoughts on video art and its development through conversations with prominent participants from the world of art and theory.