15×15 net project, GB, 2006
In 1968 Andy Warhol stated that: ‘In the future, everyone will be world-famous for 15 minutes’. Using Warhol’s statement as a premise, 15×15 advances the statement into the 21st century; with new media technology anyone and everyone can be world famous….for 15 seconds. Participants can contribute to the piece using a standard mobile camera phone that can capture video, and can send video clips directly from their camera phone using MMS (Multimedia Message Service), via email or upload from your personal computer to the online database. The viewable artwork is an interface consisting of 15 individual rectangular screens, each individual screen displays a random video clip stored within the database for a 15 second duration: 15×15. In the 21st century art is being fundamentally realigned for anyone and everyone. 15×15 is a homage to Warhol, a realisation of the artistic utilisation of new media technology and the democratisation of art in the age of digital production.